Will I have to bleach my hair to get a color like this?

-- right now i have a black/orange color, and i'm planning to get a color like this : http://i247.photobucket.com/albums/gg128/kawaii-ke/Burgundy/m_adf2b098dec1ee68d232fe5830fd766c.jpg i really like that color, and my hair is orange/black. will i have to bleach it to get that color? btw i'ma use loreal colorsilk in burgundy. thanks ^^